Ad variationsOctober 26, 2026 · 1 min read
How to make ad variations from one video
Keep the motion, cuts and sound of a video that works, and change the person, the setting or the product to test new ads.
A video that already works is the best starting point for a new ad. Its pacing, its hook and its sound are already proven. What you need is new versions of it to test.
What changes, and what stays
Keep the motion, the cuts and the sound. Change only what you want to test: the person, the setting or the product. Changing one element at a time makes the result easier to read.
A simple process
- Pick the video that performs best.
- Choose one or two elements to vary.
- Make a set of variants, then plan them before rendering anything.
- Keep the variants worth testing, and drop the rest.
Doppel does this from your video: make your ad variations.